LOLdating was a hobby/passion project I developed and ran from 2015-2017 after realizing what a treasure trove of content I was sitting on from trying out various digital dating platforms. The premise: taking the worst messages that were sent to me/my friends, and twisting them into funny doodles. Instead of being offended by these messages, I saw an opportunity to take the most awful aspect of online dating and turn it into something humorous.
In the first week alone, the posts received tens of thousands of unique hits and hundreds of organic followers. I also expanded beyond my own illustrations by inviting guest doodlers to contribute, including bands.